New · 3‑hour build challenge

God gave you the idea. Now build the thing.

Launch a website, app, or online business in 3 hours or less. Yes, hours. Not days. That’s how fast AI has become. Built by Christians, for Christians — to further the Kingdom.

Built with Claude Code in under 3 hours.
890+
Sites & apps shipped
3hrs
Avg. time to launch
100%
Money‑back guarantee

Our mission

Make building websites, apps, and online businesses accessible to every Christian with something to launch.

For too long, building a real website, app, or online business meant either spending tens of thousands on a dev team — or learning to code for years. AI changes that. The Genesis Challenge exists to put the world’s most powerful build tools in the hands of believers ready to create.

A team collaborating around a laptop, building together.

About us

Why we’re called it was very good.

“God saw all that he had made, and it was very good.”
Genesis 1:31

At the end of each day of creation, God looked at what He had made and called it good. But on the sixth day — when He stepped back and saw the whole of creation together — He didn’t just call it good. He called it very good. Genesis 1:31 is the moment a perfect God declares a perfect creation finished, whole, and ready for the world He made it for.

That’s the posture we want to give every builder who walks through our doors. You are not God — your work won’t be perfect. But you are made in His image, and you were built to build. Our job is to help you ship the thing in your head into the world with intention, with craft, and with the courage to finally call it done.

Every first‑time builder’s biggest enemy is the same lie: “It’s not ready yet.” it was very good. is the answer. It’s permission to launch. It reframes done as an act of faith, not settling — because the One who is perfect already declared the work of His image‑bearers a calling worth pursuing.

The biblical layer

A perfect God created a perfect world, stepped back, and declared it very good. We carry that same posture into the work of our hands — not because we’re perfect, but because we were made by Someone who is.

The emotional layer

You were built in His image, to build in His likeness. It was very good is launch energy straight from the first chapter of Scripture — the antidote to “not ready yet.”

The flagship program

The Genesis Challenge is our 3‑hour build challenge — the program inside it was very good. that takes you from blank screen to launched.

Our Premier 3‑Hour Build Challenge

A tried-and-tested step-by-step program designed to take you from zero to launched in a single 3‑hour session — even if you’ve never written a line of code.

A developer's screen lit up with code at night
Watch the trailer · 2 min
From a blank screen to a launched app — in one Saturday.
Hosted by
Will Farmerie & Dawson Russell

Who it’s for

Whether you’ve never written a line of code or you’re a seasoned engineer, you’ll ship something real this week.

Business owner working on laptop

Business owners

Launch a landing page, lead magnet, or full storefront for your business — without hiring a dev team or spending thousands.

Parent and child learning together on a laptop

Parents & homeschoolers

Build tools for your family and teach your kids to create with the technology that’s reshaping every industry.

Interior of a church

Pastors & ministry leaders

Launch a church site, sermon archive, devotional app, or online course in hours — not months.

Creator working on a laptop

Creators & side‑hustlers

Stop waiting for the perfect moment. Builders ship — and in 3 hours, so will you.

Inside the Challenge

Nine focused modules. Three hours. One real, launched, money‑ready project — yours.

01

Foundations & mindset

What vibe coding actually is, why Claude Code is a generational shift, and the mindset that lets total beginners ship like senior engineers.

02

Setting up Claude Code

Install Claude Code, configure your terminal, and run your first real prompt. We walk you through every click, on camera.

03

Prompting like a pro

The exact prompts, patterns, and CLAUDE.md tricks that turn Claude into a senior teammate who writes clean, working code on the first try.

04

GitHub without the fear

Create a repo, commit your work, push to GitHub, and use branches confidently. No prior Git experience required.

05

Deploying with Vercel

Take your project from your laptop to a real, shareable URL on the internet — in under 10 minutes, for free.

06

Build your first website

Follow along as we vibe code a beautiful, fast, mobile‑ready website from scratch. Yours by the end of Day 1.

07

Build your first app or SaaS

Add a database, authentication, and AI features. Ship a real product people can actually use — and that you can charge for.

08

Get paid: Stripe, subscriptions & billing

Connect Stripe, collect one‑time payments, run monthly subscriptions, send invoices, and handle online billing — all in under an hour. Yes, your project can make real money.

09

Advanced moves & pro workflows

MCP servers, sub‑agents, hooks, custom skills, and the exact workflows top builders use to ship 10× faster.

A look inside

This is what you’re walking into.

A real course backend. A real community of builders. A real Q&A every Thursday. Here’s the actual app you log into the moment you start your free trial.

app.thegenesischallenge.com / dashboard
The Genesis Challenge dashboard, where students pick up where they left off.
Dashboard Pick up exactly where you left off. Your progress, your next module, your next live Q&A — all in one place.
app.thegenesischallenge.com / modules
The All Modules view inside the course, with thumbnails for each lesson.
All Modules Nine focused modules. One launched project. Each module unlocks as you finish the last — no skipping, no overwhelm, no busywork.
app.thegenesischallenge.com / qa
The Live Q&A Code Hour view, with this week's session and upcoming dates.
Live Q&A Code Hour, every Thursday at noon. Bring your code, your stuck spots, your big ideas. Will and Dawson take questions live.
app.thegenesischallenge.com / community
The Build Hall community feed, with builders sharing wins, asking questions, and helping each other ship.
The Build Hall A real community of builders. No drama, no Discord. Wins, stuck spots, questions — all in one place. Searchable, threaded, alive.

Meet your instructors

40+ years of product, engineering & development experience.

Taught by two builders who’ve shipped real software to real users at real companies — not gurus, not theorists.

Will Farmerie
WF
Will Farmerie
Co‑founder · Engineering lead

Owner & founder of holdfast.dev, an enterprise app development studio. 20+ years shipping iOS, mobile, and enterprise software. Former Director of Engineering, Professor at Parallax Code Academy, and US Navy veteran. Will has trained hundreds of developers and shipped apps used by thousands.

  • iOS & mobile
  • Enterprise apps
  • Engineering leadership
  • Teaching developers
Dawson Russell
DR
Dawson Russell
Co‑founder · Creative & GTM

Owner & founder of RaiseLaunch.com, a creative agency built for alternative investment firms and wealth managers — helping them launch funds, build brands, and ship websites that actually convert. Dawson is also the author of Gospel Centered Artificial Intelligence, a book for Christians who want to use AI with conviction instead of fear. He lives at the intersection of brand, product, and go‑to‑market, and is obsessed with helping beginners launch their first real thing with AI.

  • RaiseLaunch.com
  • Author · Gospel Centered AI
  • Creative agency
  • Alt investments & wealth
  • Brand & launch
  • AI & Claude Code
On our resume: Holdfast.dev · RaiseLaunch.com · Parallax Code Academy · Alt investments & wealth · Enterprise SaaS · iOS & mobile · US Navy

What our students have built

Real websites, apps, and online businesses shipped during the Challenge.

Psalm Daily app screenshot
Psalm Daily
A daily Psalm reading and prayer app — clean, fast, zero clutter. Available on the App Store.
LifeJournal — Christian life planner and spiritual growth tracker
Life Journal
Daily Bible study, journaling, and prayer habits with streaks and accountability.
Gospel Daily app screenshot
Gospel Daily
A daily devotional app with popular devotionals, scripture search, and reading plans.
Bible Walk app artwork
Bible Walk
Walk Scripture mile by mile — turn your steps into Bible reading. On the App Store.
75
Bible 75
A 75‑day Bible reading challenge with streaks and accountability.
+
And hundreds more
From church sites to SaaS products — shipped by real students.

Choose your path

Start free. If you’re not happy in the first 7 days, you won’t be charged a dollar.

VIP add‑on

The Challenge + VIP

$97 upgrade · the personal touch

$0today

Then $197 + $97 VIP after your 7‑day free trial. Cancel anytime.

Start 7‑day free trial

Everything in The Challenge, plus:

  • Private community Slack — ask questions anytime
  • 30‑minute 1:1 walkthrough with Will or Dawson to look at what you’re building and what you need help with
  • Priority support — first in the inbox
  • Launch‑week accountability check‑in

*Everything comes with a 7‑day free trial — you won’t be charged until day 8. And if you complete the challenge and don’t have a launched website, app, or online business in 3 hours, email us for a full refund. No questions, no hoops.

Frequently asked questions

What exactly is “vibe coding”?+

Vibe coding is building real software by collaborating with an AI like Claude in plain English. You describe what you want, Claude writes the code, and you guide the process. No CS degree required — just clarity, taste, and a willingness to learn.

Do I need any coding experience?+

None. The challenge is designed so a complete beginner can launch a real project in a single 3‑hour session. If you’re already a developer, the advanced modules will still teach you patterns most pros haven’t discovered yet.

What do I need before I start?+

A laptop (Mac, Windows, or Linux), an internet connection, and about 3 focused hours of your time. We walk you through every install, account, and setup step on camera.

How does the money‑back guarantee work?+

If you complete the full course and don’t have a launched website, app, or business within 3 hours of finishing, just email us. We refund every dollar — no questions, no hoops.

Is this only for Christians?+

Anyone is welcome. The course is built by Christians, for Christians, and our community reflects that — but the technical skills work for anyone building anything.

What kinds of projects can I build?+

Landing pages, full websites, e‑commerce stores, web apps, mobile‑ready PWAs, internal tools, AI‑powered SaaS products, course platforms, church sites — if you can describe it, you can vibe code it.

Will this still work as Claude updates?+

Yes. The course is updated continuously as Claude Code evolves, and your purchase includes lifetime access to every update.

How is this different from a YouTube tutorial?+

Tutorials show you how to copy. The Challenge gives you a roadmap, a community, live Q&A, battle‑tested prompt templates, and a deadline — so you actually finish and ship.